Powered by
Powered by
See where each location is winning, where nearby competitors are gaining ground and what to do next
PercepXion gives multi-location brands the competitor context behind customer choice, so teams can make sharper decisions by location, market and opportunity.
Most brands can see their own ratings, reviews and sentiment trends.
But customers do not judge locations in isolation. They compare nearby options before they choose.
A branch can look healthy internally while a nearby competitor is winning the local market.
PercepXion gives structure to the public signals already shaping how customers discover, compare and choose.
PercepXion collects public review, rating and sentiment signals from your locations and the competitors around them and structures them into a clear competitive view — the intelligence layer behind everything the product shows you next.
Reviews, ratings and sentiment from your locations and nearby competitors.
Structured by location, competitor, market and customer theme.
See who leads, where pressure is building and what is driving the difference.
Turn the competitive picture into clear priorities and actions.
Compare each location against the competitors around it, understand what is driving the difference and see where the pressure and opportunity sit across your branch network.
Five selectable views. Click any box to open its full interpretation, evidence and role-by-role reads.
Ember & Co has moved ahead on convenience and reliability across 21 of the 28 highest-value contested locations, while the wider network remains stable.
Customers continue to rate Your Brand highest on trust and overall experience. The problem is not preference — it is that Ember & Co is becoming easier to choose in the moments that drive repeat visits.
The strongest movement appears where Ember & Co sits within 1 km of Your Brand and has improved consistently over the last two reporting periods.
Do not answer a local threat with a national campaign.
The brand still has the stronger overall position. Protect it only where the competitive pressure is real. Concentrate messaging and media around the 28 contested locations, reinforcing the reasons customers already prefer Your Brand while directly addressing the convenience gap.
The competitive gap is being created by a small part of the network. Treat it that way.
Benchmark the 21 exposed locations against the nearby competitor rather than the national average. Focus first on the operational drivers customers experience most often — availability, speed and consistency — and set a local recovery target before expanding intervention across the estate.
This is a defend problem, not a brand problem.
Your Brand is not losing preference across the network. Ember & Co is building an advantage in a concentrated set of high-value local markets where convenience is beginning to outweigh your existing brand strength.
Protect those markets now. Preserve investment elsewhere. If the same pattern starts appearing outside the contested cluster, escalate from a local defence to a broader strategic response.
Across 14 locations the experience customers rate is consistently below what the brand's marketing sets them up to expect — and the gap is widening, not noise.
These locations carry above-average campaign traffic, so every visit is a paid impression converting into a below-par experience and a lower score.
Stop paying to send customers to a weaker experience.
Pull or throttle demand into the 14 locations breaking the promise until delivery recovers and keep spend live only where the experience can carry the message. Protecting the brand here is worth more than the short-term traffic.
This is an execution gap in a defined set of stores, not a network fault.
Fix the drivers customers feel first — availability, speed and consistency — at these 14 locations and hold a readiness bar before marketing re-opens the tap. Recover the experience before you recover the volume.
A brand promise is only as strong as its weakest served location.
Align demand generation to operational readiness location by location, so the brand only makes the promise where it can keep it. The cost of an unmet promise compounds through reviews long after the campaign ends.
At 21 locations customer friction and competitor pressure are both increasing at once — either alone is manageable, together they compound into churn.
13 of the 21 sit within 1 km of a competitor that is improving while the location's own scores soften — the exact conditions that turn a weak visit into a switch.
Don't spread attention evenly — the risk isn't even.
Hold or reduce demand into these 21 markets until the experience stabilises, then re-enter with confidence once the friction eases. Uniform messaging wastes effort where it's least needed and under-serves where it matters most.
Fix where two problems meet first.
Prioritise the 13 flanked locations where friction and a rising competitor overlap — that is where every operational fault is most likely to cost a customer. Benchmark them against the neighbour, not the national average.
Compounded risk deserves compounded priority.
These 21 locations belong at the front of the queue because the two forces reinforce each other. Sequence intervention by overlap, not by size — the highest-risk cluster returns the most from the same effort.
At 32 locations a nearby Cluckhouse has been losing trust on reliability for two reporting periods, while Your Brand holds a stronger position in the same catchment.
In these markets Your Brand already out-rates the weakening competitor on the drivers customers cite most, so the gain is defensible rather than a discount grab.
This is a targeted conquest, not a national campaign.
Run local reliability-and-trust messaging around these 32 locations while the competitor's weakness is fresh — capture the switchers before they normalise the poorer experience or a rival moves first.
Make sure you can absorb the demand before you create it.
Confirm staffing and peak capacity at these 32 locations, then let marketing open the tap — the operational risk is under-delivering on the very reliability you are attacking with.
Competitor weakness is a perishable asset.
Move while Cluckhouse is exposed on reliability in markets you already lead. Convert the switchers now and the advantage compounds as their scores keep sliding; wait and the opening closes.
Your best locations win on the same experience drivers in their strongest reviews — and 11 locations that adopted the same routine improved measurably within two reporting periods.
Competitors are not consistently matching this strength today, which makes it an ownable position rather than a temporary lead.
Turn a proven strength into the brand's consistent promise.
Make the experience your best locations win on the story you tell, evidenced by real customer sentiment. It is a durable, ownable position competitors are not actively defending.
Codify what the best locations already do.
Translate the routine behind these 11 benchmark locations into a simple, repeatable standard and roll it to the next tier. They are both the proof and the template.
The cheapest growth is internal.
Scale a proven, repeatable strength across the network before competitors close the gap — a lower-risk return than chasing a competitor and one that widens your lead while the advantage is still yours.
Where a strong Your Brand location out-rates the Cluckhouse its customers can actually see in the same catchment. Your Brand out-rates Cluckhouse at 106 nearby locations to 10 — but only locations whose own fulfilment already holds up are safe to activate. The three shown are the sharpest current openings; the full location-by-location list is one click away.
The specific locations to run each play at, by region and suburb. Attack = you rate higher, so lead on what the competitor is criticised for. Defend = the competitor rates higher, so fix what's pulling this location down, then get louder on your genuine strengths.
Cluckhouse is 0.4 km away and slipping on speed and availability. Lead on fast, reliable service where you already win.
View activation →Cluckhouse is 0.8 km away and slipping on drive-thru speed. Lead on fresh, fast and consistent.
Grab yours nearby →Digital billboard — triggered by "Quick & efficient" complaints at Cluckhouse near Northgate.
Mobile ad with proximity targeting — shown near Cluckhouse near Northgate.
See competitive performance at location, area, region or network level — while keeping the local competitor context behind every number.
Zoom out to see where the network needs attention.
Zoom in to understand why.
PercepXion is built for businesses where customer choice happens locally, but decisions need to be made across a wider network.
Speed · Service · Food quality · Value
See where customers are choosing faster service, better value, stronger food quality or a better local experience nearby.
Staff · Stock · Store experience
Track how stores compare on staff helpfulness, stock availability, checkout experience and local customer frustration.
Trust · Transparency · After-sales
Understand where dealerships or service centres are gaining or losing trust around transparency, waiting times, communication and after-sales.
Trust · Branch experience · Service perception
See how branch experience, service speed, staff support and customer confidence compare across local markets.
Local choice · Customer experience · Competitive position
PercepXion can be applied wherever customer choice happens across a network of physical locations — from healthcare and hospitality to telecoms, fuel and service businesses.
PercepXion gives teams across the business the same competitive picture, with the context each needs to act.
Find the local opportunity your brand can own.
See where competitors are gaining, where they are vulnerable and where your message can win locally.
Competitor weakness is creating a clear local messaging opportunity.
See experience issues before they become performance issues.
Identify where service, speed, staff or fulfilment is shifting customer perception.
A recurring experience issue is gaining momentum across multiple locations.
See what customers are comparing, not just what they are saying.
Track customer themes against nearby competitors to see where expectations are moving.
Your brand leads on one customer theme, but competitors are gaining on another.
See where the network is exposed beneath the average.
Know where you lead, where competitive pressure is rising and where attention should go next.
Overall performance is stable, but competitor momentum is building in key local markets.
PercepXion shows where to defend your position, where competitor weakness creates an opportunity and where early signals need attention.
A location can look healthy on its own while a nearby competitor is gaining ground on the exact theme customers care about.
A competitor may be losing trust, consistency or service perception in a local market where your brand has the stronger position.
Network performance may look steady while local sentiment starts shifting around service, availability, waiting times or communication.
PercepXion is a competitor intelligence product from Location Bank that helps multi-location brands see the competitor view behind every location. It compares public review, rating and sentiment signals from your own locations and nearby competitors so teams can understand where they are winning, where pressure is building and where action is needed.
Reputation management tools usually help brands monitor and manage their own reviews. PercepXion adds the competitor layer. It shows how each location performs against the competitors shaping local customer choice so teams can move from isolated review monitoring to more competitive location strategy.
Customers do not choose a location in isolation. They compare nearby options before they decide. A location can look strong in internal reporting while competitors around it are winning on service, speed, value or experience. PercepXion helps brands see that local market context.
PercepXion analyses public review, rating and sentiment signals across a brand's own locations and nearby competitors. These signals are structured by location, competitor and customer theme so teams can understand the market around each location.
PercepXion helps teams see where the brand is strong, where competitors are gaining ground and where perception gaps are forming. This gives decision-makers a clearer view of where to protect, prioritise, capture, scale or watch across the location network.
PercepXion shows you where
See where you are winning, where competitors are gaining ground and what to do next.
See it on your own locations.