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Strategy driven by
competitor data

See where each location is winning, where nearby competitors are gaining ground and what to do next

PercepXion gives multi-location brands the competitor context behind customer choice, so teams can make sharper decisions by location, market and opportunity.

See your competitor view → Book a demo

Your reviews only tell
half the story

Most brands can see their own ratings, reviews and sentiment trends.

But customers do not judge locations in isolation. They compare nearby options before they choose.

A branch can look healthy internally while a nearby competitor is winning the local market.

The data is public
The competitive view is not

PercepXion gives structure to the public signals already shaping how customers discover, compare and choose.

See the competitor view →

See the competitor view behind every location

Every location competes in its own local market. PercepXion shows which nearby competitors are shaping customer choice, what they are winning on and where your brand is stronger, weaker or starting to lose ground.

It gives teams the context they need to protect what is working, close the gaps that matter and make sharper decisions by location.

Local competitor context

See the competitor locations influencing customer choice around each branch, store, dealership or restaurant.

Theme-level sentiment

Compare what customers praise or criticise across service, speed, trust, value, staff, stock, waiting times and more.

Market pressure signals

Spot where competitors are gaining ground, where your location is exposed and where perception is starting to shift.

Strategic readouts

Give marketing, operations, CX and leadership a clear view of what to protect, improve or act on next.

PercepXion act locally view: competitor weaknesses by region translated into a recommended local action.
PercepXion Strategic Competitor Analysis: per-province scoring with opportunity score, reviewed competitors, distance and strategy.

Built around the competitors your customers actually see

PercepXion starts at location level. Each branch, store, dealership or restaurant is compared against the nearby competitor locations customers are most likely to consider in that local market.

This creates a more accurate view of performance than national averages or owned review data alone. Teams can see how each location compares on ratings, review volume, sentiment and recurring customer themes, then understand whether the real issue is brand perception, local execution or competitor pressure.

Location
Area
Region
Network
One view: zoom out without losing the local context
  • Branch-level competitor comparison within each local market
  • Roll up the view by area, region, province or national network
  • Keep local competitor context behind every performance number

National reporting shows the overall picture.
PercepXion shows the local competitor context behind it.

Built for the teams who need to act

PercepXion gives every team the same competitor truth, but with the context they need to make better decisions.

Marketing can see where to sharpen local messaging. Operations can see where experience gaps are affecting perception. CX can see how expectations are shifting. Leadership can see where the network is exposed, where to invest and where to move first.

Marketing

Stop planning campaigns from your own brand view alone.

See which competitors are gaining customer praise, where their weaknesses create an opening and which local perception gaps your brand can own.

Signal in your readout

Competitor weakness is creating a clear local messaging opportunity.

Operations

See experience issues before they become performance issues.

PercepXion shows where service, speed, staff, fulfilment or waiting-time sentiment is starting to shift customer perception.

Signal in your readout

A recurring experience issue is gaining momentum across multiple locations.

CX

Understand what customers are comparing, not just what they are saying.

Track experience themes against nearby competitors to see where your brand is improving, where it is exposed and where customer expectations are moving.

Signal in your readout

Your brand is strong on one customer theme, but competitors are gaining on another.

Leadership

See where the network is exposed beneath the average.

PercepXion shows where the brand is leading, where competitor pressure is rising and where attention or investment should go next.

Signal in your readout

Overall performance is stable, but competitor momentum is building in key local markets.

From competitor signals to strategic moves

Competitor intelligence only matters if it changes the decisions teams make.

PercepXion turns local review, rating and sentiment signals into clear strategic moves, helping teams decide where to defend their position, where to fix experience gaps, where to capture competitor weakness, where to scale what is working and where to keep watching.

See it in action →
Signal

A perception strength is holding, but competitor momentum is increasing.

Recommended move

Reinforce the position before the gap narrows.

Signal

A recurring issue is gaining momentum across locations or markets.

Recommended move

Address it before it becomes a wider performance problem.

Signal

Competitors are being criticised on a theme your brand can credibly own.

Recommended move

Turn the gap into sharper local messaging or commercial focus.

Signal

A location or market is consistently winning on a customer theme that matters.

Recommended move

Identify the driver and roll it out where similar conditions exist.

Signal

Early movement is appearing in sentiment, competitor praise or customer expectations.

Recommended move

Monitor before committing resources.

Built for multi-location brands

PercepXion is built for businesses where customer choice happens locally, but decisions need to be made across a wider network.

Whether you manage restaurants, stores, dealerships, branches, clinics, service centres or hospitality locations, PercepXion shows how each location is performing against the competitors customers can actually choose from nearby.

QSR & Restaurants

Speed · Service · Food quality · Value

See where customers are choosing faster service, better value, stronger food quality or a better local experience nearby.

Retail

Staff · Stock · Store experience

Track how stores compare on staff helpfulness, stock availability, checkout experience and local customer frustration.

Automotive

Trust · Transparency · After-sales

Understand where dealerships or service centres are gaining or losing trust around transparency, waiting times, communication and after-sales.

Banking

Trust · Branch experience · Service perception

See how branch experience, service speed, staff support and customer confidence compare across local markets.

Healthcare, Fuel & Hospitality

Any multi-location footprint

Understand perception shifts across markets, locations and competitors wherever public customer feedback influences local choice.

One brand. Different markets. Different moves.

A national average can make the network look stable. But underneath that average, each location may be facing a different competitive reality.

One market may need defending because a competitor is gaining momentum. Another may present a clear opportunity because competitors are underperforming on service, trust or value. A third may simply need watching because early perception shifts are starting to appear.

PercepXion shows the difference, so teams do not apply one strategy to every location.

Strong on paper.
Under pressure locally.

A location can look healthy on its own while a nearby competitor is gaining ground on the exact theme customers care about.

Recommended move Prioritise

Act before local pressure becomes a visible performance gap.

When competitor weakness creates an opening

A competitor may be losing trust, consistency or service perception in a local market where your brand has the stronger position.

Recommended move Capture

Turn competitor weakness into sharper local messaging and market focus.

Stable average.
Early warning underneath.

Network performance may look steady while local sentiment starts shifting around service, availability, waiting times or communication.

Recommended move Watch

Track the signal early and intervene before perception declines.

PercepXion helps teams match the move to the market, so every location gets the level of attention, action or defence it actually needs.

How PercepXion turns market signals
into strategy

PercepXion collects public review, rating and sentiment signals from your locations and the competitor locations around them. It then structures that data by location, competitor, market and customer theme, so teams can see what is happening locally and what it means strategically.

The result is a clear competitor intelligence layer for multi-location brands, showing where your brand is leading, where competitors are creating pressure and where action is needed next.

Signal 01

Collect

Public reviews, ratings and sentiment from your locations and nearby competitor locations.

Context 02

Structure

Organised by location, competitor, market, customer theme and sentiment.

Pressure 03

Compare

See who is leading, who is under pressure and where competitors are gaining customer praise.

Action 04

Act

Clear next steps for marketing, operations, CX and leadership.

FAQ

Frequently asked questions

What is PercepXion?

PercepXion is a competitor intelligence product from Location Bank that helps multi-location brands see the competitor view behind every location. It compares public review, rating and sentiment signals from your own locations and nearby competitors so teams can understand where they are winning, where pressure is building and where action is needed.

How is PercepXion different from reputation management?

Reputation management tools usually help brands monitor and manage their own reviews. PercepXion adds the competitor layer. It shows how each location performs against the competitors shaping local customer choice so teams can move from isolated review monitoring to more competitive location strategy.

Why do multi-location brands need competitor intelligence?

Customers do not choose a location in isolation. They compare nearby options before they decide. A location can look strong in internal reporting while competitors around it are winning on service, speed, value or experience. PercepXion helps brands see that local market context.

What data does PercepXion analyse?

PercepXion analyses public review, rating and sentiment signals across a brand's own locations and nearby competitors. These signals are structured by location, competitor and customer theme so teams can understand the market around each location.

What decisions can PercepXion help teams make?

PercepXion helps teams see where the brand is strong, where competitors are gaining ground and where perception gaps are forming. This gives decision-makers a clearer view of where to protect, prioritise, capture, scale or watch across the location network.

See all frequently asked questions →

Your customers are already comparing you

PercepXion shows you where

See where you are winning, where competitors are gaining ground and what to do next.

See your competitor view → Book a demo